One of my greatest rewards as an Seo counselor is looking a client get principal and clear coverage and high quality links from a large media site. It builds persisting brand recognition and serves as a third-party validation for their assosication and its products or services. It's great for business.
But when all is said and done, that concentration would never happen if it weren't good enterprise for the newspaper, television middle point or magazine that decided to take the time to cover a client. The truth is, a television middle point covers what their viewers want to see. The newspapers and magazines write stories their readers want to read. It makes exquisite sense that they try to give their audience what it wants because in the enterprise of news, "audience" is synonymous with the word customer.
Customers are what drive business, and the news media is no different. So next time you're reasoning about contacting the media with that freshly written press publish about version 15.4 of your software, stop and think for a minuscule if it's what their readers want to read. (That would be no.) Would you create a stock you knew your customers didn't want? Of policy not! And Cnn won't do it whether because it's bad for business.